Search Engine Optimisation (SEO)
Boost your online visibility and attract the right customers with tailored SEO services from Supple.
We help businesses across Scotland (and beyond) climb the rankings and stay competitive in an ever-changing digital landscape.
Why Choose Supple for SEO
Proven Experience
20+ years in web design, Search Engine Optimisation and Digital marketing.
Tailored Approach
No one-size-fits-all; we analyse your website, industry, competitors, and goals.
Local & Trusted
A Perth-based team working with businesses throughout Scotland and beyond.
Full SEO Service
From on-page basics to advanced competitor analysis and AI-driven search strategies.
What We Do - For all Websites Builds
All new websites we build include basic on-page SEO setup as standard. This ensures your site has a strong foundation for ranking well.
Included as part of every new build:
- SEO-friendly page structure & clean URLs
- Proper use of H1, H2, H3 titles
- Meta titles & descriptions written for every page
- Internal linking to aid navigation and crawlability
- Optimised images with alt tags
- XML sitemap submission & Google Search Console setup
Preparing for the Future: LLM SEO
Search is changing. With the rise of AI-powered assistants and large language models (LLMs), websites must be optimised for conversational queries.
Why this matters
More users are asking natural, full-sentence questions instead of typing short keywords.
How to prepare
Ensure your website content is structured, readable, and enriched with semantic meaning.
Our role
We ensure your website content is structured, readable, and enriched with semantic meaning.
Our SEO Packages
Add-on for New Websites
Enhance your standard on-page SEO-
Deeper keyword analysis
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Competitor insights
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Optimised launch content
SEO Boost
For businesses looking to improve organic rankings-
Full site audit & recommendations
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Keyword analysis & optimisation
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On-page fixes and improvements
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Monthly performance reports
SEO Growth
For those serious about long-term growth-
Everything in SEO Boost
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Competitor analysis
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Keyword gap analysis
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Blog / Article strategy
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Backlink building
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Quarterly strategy reviews
SEO FAQs
Our SEO services are designed to make your business more visible online, attract the right customers, and keep you ahead of your competitors.
SEO (Search Engine Optimisation) is the process of improving your website so it appears higher in Google and other search results. Without SEO, your site risks being invisible to potential customers who are actively searching for your products or services.
SEO is a long-term investment. You may start to see improvements in visibility within a few weeks, but significant results usually take 3–6 months depending on competition, your current website health, and the level of optimisation.
- On-page SEO covers things on your website like titles, content, images, internal links, and speed.
- Off-page SEO focuses on external signals like backlinks, social mentions, and online reputation. Both are important for ranking well.
No ethical SEO company can guarantee first-page results — search algorithms change constantly. What we guarantee is a proven process, transparent reporting, and strategies designed to steadily improve your visibility and traffic.
Our audit looks at technical health, site speed, mobile friendliness, content structure, keyword usage, competitor landscape, and backlink profile. You’ll get a clear report with recommended fixes and opportunities.
We use tools like Google Analytics, Google Search Console, and SEMrush to track keyword rankings, organic traffic, click-through rates, and conversions. Reports are sent regularly so you know exactly what’s working.
Yes. We often take existing content and improve it by restructuring headings, adding keywords, inserting FAQs, and making it more engaging and search-friendly.
Blog posts aren’t mandatory, but they’re highly recommended. Fresh content keeps your site active, targets more keywords, and positions you as an expert in your field.
Local SEO helps your business appear in searches like “plumber in Perth” or “cafés near me.” It’s vital for businesses serving specific areas and includes optimising your Google Business Profile, local keywords, and maps listings.
Google now uses mobile-first indexing, meaning it primarily looks at your mobile site. If your site isn’t mobile-friendly, you’ll lose rankings — plus, users are less likely to stay if it’s hard to navigate on their phones.
LLM SEO means preparing your website for AI-driven search engines and large language models (like ChatGPT or Google’s Gemini). These tools use conversational queries, so content must be structured, clear, and semantically rich to get picked up.
- SEO builds organic traffic over time without paying for each click.
- Google Ads provide instant visibility but cost money every time someone clicks.
Most businesses benefit from using both together - Ads for immediate traffic, SEO for long-term growth.
