6. Optimise Meta Tags
The Meta tags are in the code of the site. The two most important meta tags are the description and keywords. Meta tags summarize what the site is about and are still have a role in the search rankings.
The description tag is what users will read when your page comes up in search listings and can make the difference between them clicking on your site or not. The recommended length for the description meta tag is 150 – 200 characters. The description tag should have a few keywords within it but should not be stuffed with keywords, this should read like a sentence, not a list.
Many search engines hold little importance to the keyword meta tags due to “keyword overstuffing”. However all search engines still recommend adding them. When putting your list together, you need to think of the terms people are likely to be searching for (see Keyword Research), so they are led to your site with relevant content. It is not useful to add too many duplicates to your site (e.g. SEO agency, SEO agencies, Perth SEO agency, etc) as these are essentially the same, it is better to pick one or two variations of each keyword.