Search Engine Optimisation

Search engine optimisation (SEO) is the process of increasing the volume of visitors to a website from search engine's search results. As an Internet marketing strategy, SEO considers how search engines work and what people search for. There is no point in having a website if nobody can find it on the internet. A website that has been optimised for search engines will get a lot more visitors than one that hasn't.

There are many techniques used to improve the SEO on a website and we follow the most up-to-date techniques and best practises to get your website to the top of the search engines. There are no shortcuts to SEO and a good deal of time and effort is put into making sure websites are optimised properly.

The main focus of our SEO is on:

Site content

Good factual and grammatically correct body copy.

Site structure

Using xhtml and CSS for layout. (not frames or tables)

Page titles

Descriptive page titles that refelct the contents of the page.

Headings

Proper use of H tags to structure page content.

Good URLs

Our websites use search engine friendly URLs.

Reciprocal links

Good quality, high relevance reciprocal links improve results.

Accessible markup

high quality markup and attention to acessibility will help boost rankings.

Search Engine submission

we submit websites to the search engines on a regular basis.

Meta Tags

although largely ignored by the search engines these days we will include descriptions and keywords.

Get your existing website optimised

Got your own website already and feel it's under performing? We can review your existing website and make the neccessary changes to have it appearing higher up in the search listings.

Give us a call now on 01738 570007 or use our contact form to get in touch.