Online Marketing
We specialise in the following methods of online marketing:
Presenter based newsdesk
What better way to keep your clients, and prospective clients up to date, a presenter based news desk branded to your own corporate guidelines is the perfect way to inform the marketplace about new products and services, sales incentives, hotels and factory tours, late night opening, and news about your up and coming offerings.
Positioned within your website, or operating within an email, your presenter based newsdesk is your dynamic and exciting route to market.
For further information, please don't hesitate to contact us.
Pay-Per Click Advertising (PPC)
PPC is an advertising technique used on websites, especially search engines. The advertiser pays an agreed amount for each click delivered to their site from a link or listing on a website or search engine. In the UK, Google AdWords and Yahoo! Search Marketing are the main providers of PPC services. Once our keyword research has been completed, we will write creative ad text for each keyword, manage the bid process and provide detailed reporting.
Email Marketing
Email marketing is really an online extension of traditional direct marketing. However, unlike traditional direct marketing, it is considerably less expensive to run an email marketing campaign, they are interactive, the results are measurable and we can provide quick and detailed information about the success of each campaign. It allows you to contact existing and potential customers, via email in a format and style that is consistent with your website and other offline marketing materials. Email marketing can drive traffic to your main website or to a specific promotion on your website or microsite.
Our Email marketing facility offers the following features:
- HTML emails - matching your website design
- Text versions of emails are sent to those without HTML capable browsers
- Subscriber forms can be setup on your sites
- Subscibers can remove themselves from lists
- Subscibers can amend there own details
- When someone new subscribes to a list the list owner is sent an email
- Email scheduling or immediate delivery
- Analysis of bounces, delivered, unsubscribe, opens, clicks, forwards
- Emails have 'Email a friend' capability
- Double opt for subscribe capability
Paid Listings in Portal Sites
Portal is a term for a World Wide Web site that is or proposes to be a major starting site for users when they get connected to the Web or that users tend to visit as an anchor site. There are general portals and specialized or niche portals. Some major general portals include Yahoo, Excite, Netscape, Lycos, CNET, Microsoft Network, etc. Examples of niche portals include Garden.com (for gardeners), Fool.com (for investors), and SearchNetworking.com (for network administrators).
Paying a portal website can cost very little but result in a huge increase in traffic.
